We will discover the step-by-step guide to pull data from Shopify and add it to your Google Data Studio and how you can visualize Shopify data like custom metrics, sales data, marketing data, store’s performance, and so on. Our state-of-the-art solution will not only help you automate and extract and add Shopify to Looker Studio but help you save time. Our holistic Shopify reports will analyze all aspects of your Shopify account performance in detail, visualize Shopify data and add to your Google Looker Studio and create reports, so you don't have to write any code. Here's how our Shopify Studio integration works.
This can be done in two ways.
Method 1: Use Two Minute Reports for Shopify Data Studio
OR
Method 2: Choose from our thoughtfully designed built-in Templates to create a report.
Now just sit back and wait for Google Data Studio to visualize Shopify Data and create detailed reports for you.
The initial steps of this method will remain the same. For a quick recap - You would need to go to Products -> Two Minute Reports for Looker Studio. Access Accounts, choose a team, and proceed to Data Connectors.
While standard marketing tools give you straightforward performance analytics, you won’t get in-depth understanding unless you apply customized filters and evaluate performance from a 360-degree perspective. This is where Two Minute Reports helps - by automating data extraction on a customized schedule and consolidating it in one place. Here’s why you should get your Shopify data to Looker Studio.
Looker Studio empowers you to gain comprehensive visual insights into your Shopify data. Through direct connections to Shopify data, users can swiftly generate interactive, real-time dashboards and reports. This facilitates seamless monitoring of crucial indicators like total sales, returns, and customers behavior.
Importing Shopify data into Looker Studio allows you to seamlessly integrate sales data with marketing reports. This integration enables you to identify the most effective marketing channels for driving traffic and sales. Consequently, it empowers you to optimize marketing tactics and enhance your return on ad spend.
Looker Studio facilitates effortless sharing of Shopify reports throughout your organization. Its collaborative features allow multiple users to access and edit the same report simultaneously, promoting data-driven decision-making across all departments.
Thoughtful use of Shopify data in Looker Studio will not only help you unlock data driven decisions for your business but also save time by providing all essential data required for reporting at one place. Here are a few things you can explore while analyzing the Shopify data on Looker Studio.
Analyze total sales, gross sales, discounts, and tax amounts in Shopify reports to identify areas for improvement in operations. Use insights from this data to adjust pricing strategies, discount offerings, and tax calculations for more profitable sales.
Title | Description |
Orders | The total number of orders placed. |
Ordered quantity | The quantity of a product or item that has been ordered |
Returned quantity | The quantity of a product or item that has been returned by a customer |
Net quantity | The quantity of a product or item that remains after accounting for both ordered and returned quantities |
Examine total sales, gross sales, discounts, and tax amounts in Shopify reports to pinpoint operational improvement areas. Utilize insights to refine pricing strategies, discount offerings, and tax calculations, enhancing sales profitability.
Title | Description |
Total sales amount | The total sales of order amount |
Discount amount | The total amount of discounts applied on the order and line |
Refund amount | The total amount refunded for the order |
Tax amount | The total amount of tax for the order & line. Takes returns into account |
Assess product title, SKU, sales and inventory quantity, product ID, variant title, product type, price, inventory value, and cost of goods sold on Shopify to optimize operations.
Title | Description |
Inventory value | The sell value of the product inventory |
Inventory quantity | The product quantity in inventory |
Cost of goods sold | The total cost of all the units of goods sold. |
Examine customer geo data to discern their origins. Tailor marketing campaigns and personalize product offerings based on customer location. Enhance operations by identifying areas with a high concentration of customers, potentially requiring additional resources.
Identify store names and IDs to segment sales and customer behavior across stores. Compare performance across locations, determine best sellers, and assess promotional tactics to enhance operations. Utilize this information to pinpoint profitable stores and streamline inventory quantity.
Title | Description |
Store name | This is the count of impressions for Direct Ads and Sponsored Updates and sends for InMails. |
Store ID | The unique identifier for the shopify store. |
Examine customer behavior and refine marketing strategies by utilizing Shopify's first and last visit sources, dates, and types. Enhance operations by generating targeted reports based on these insights to elevate conversion rates and increase revenue.
Title | Description |
FV: Date | The first visit date |
FV: Source | The First visit Source from which the customer visited the store, such as a platform (Facebook, Google), email, direct, a website domain, QR code, or unknown. |
LV: Source | The source from which the customer last visited the store, such as a platform (Facebook, Google), email, direct, a website domain, QR code, or unknown. |
LV: UTM medium | The AD medium of a marketing campaign from which the customer last visited the store. |
Evaluate customer behavior using email, names, unique IDs, customer types, and tags. Create detailed customer profiles, personalize outreach, optimize websites, update inventory, and enhance customer experience for improved marketing and data-driven decisions.
Title | Description |
Customer first name | The first name of the customer |
Customer email | The email of the customer |
Customer type | Whether the customer a Returing customer (Customers whose order history includes two or more orders) or a First-time customer. |
Account created date | The date the customer was added to the online store |
Two Minute Reports is also available as a Google Sheets add-on. This add-on is designed to simplify complex data analysis and visualisation, making the best use of Google Sheets’ tools and features.
This add-on allows the creation of detailed reports and dashboards using insights from LinkedIn Ads without the complexity of manual data entry. TMR for Google Sheets also enables users to develop custom formulae in a user-friendly interface.
With seamless Shopify to Google Sheets integration, comprehensive analytical capabilities, and automated workflows, strategic business intelligence has just become quicker and more accessible.
E-commerce platform for third-party sellers to sell their products.
E-commerce plugin for WordPress to create online stores.
You can use our Two Minute Reports. It will Analyze customer behavior and optimize marketing strategies using Shopify's first and last visit sources, dates, and types.
Yes, most connectors allow you to connect multiple stores of Shopify to Looker Studio. Our personalized templates like Shopify Overview will consolidate all data and give you a holistic overview of all your stores.
You can explore sales, order, product, customer details, time, line items, and more