Get Instagram Insights data to Google Sheets

Easily automate and extract Instagram Insights data to Google Sheets, simplifying data processing, visualization, integration with other sources, and collaboration with your team.

Why connect Instagram Insights to Google Sheets

Understand user behavior with event-based tracking

Understand user behavior with event-based tracking

Google Analytics 4 allows you to track specific events on your website, such as button clicks, form submissions, or video plays. This feature provides a more detailed understanding of user behavior, helping you to optimize your website and improve user experience.

Create custom reports with advanced analysis

Create custom reports with advanced analysis

Google Analytics 4 offers advanced analysis capabilities, allowing you to create custom reports based on your specific needs. You can segment your audience, compare user behavior across different groups, and analyze the impact of your marketing efforts. This feature helps you to make data-driven decisions and improve your business performance.

Track conversions with enhanced ecommerce reporting

Track conversions with enhanced ecommerce reporting

Google Analytics 4 provides enhanced ecommerce reporting, enabling you to track conversions and understand the customer journey. You can see which products are most popular, which marketing channels drive the most sales, and how users interact with your website before making a purchase. This feature helps you to optimize your ecommerce strategy and increase your revenue.

Instagram Insights to Google Sheets : what to export

Export all important Instagram Insights Metrics and Dimensions for analysis in Google Sheets

Photo & Video

Photo & Video

Track engagement, reach, likes, impressions, comments, and saves on Instagram to understand the performance of your content. Analyze the interactions and reach of your media to improve your social media marketing strategy. Use these insights to drive more traffic and engagement from your Instagram followers, and optimize your posts for better results.

Account Insights

Account Insights

Analyze your Instagram profile reach, views, impressions, website clicks, phone call clicks, text message clicks, email contacts, and get directions clicks. These insights will help you identify which channels are driving the most traffic to your website and how users are engaging with your content. This information is useful for creating reports to improve your marketing strategies and operations.

Media

Media

Analyze the media creation datetime, caption, permalink, type, and product type to learn when, where, and how your content performs best. Use this data to optimize future posts to increase engagement and reach. Also, check the comments enabled metric to monitor user feedback and address issues promptly. Strengthen your brand by leveraging these insights.

Account

Account

Analyze your Instagram page, find out your account's username, profile name, and app scoped user ID. This data will help you understand your audience better, allowing you to tailor your content and improve engagement. Use these insights to optimize your profile and improve your operations.

Reels

Reels

Analyze the traction gained by your Reels content by checking how many users played it after seeing it (Reel plays). Gauge the level of user engagement with your Reels by tracking the number of likes, comments, shares and saves (Total Real Interactions). See who is sharing your Reels and where they are being shared (Reel shares). Use this data to improve your content and increase your reach.

Account Lifetime

Account Lifetime

Explore the history of your account and get an overview of your following by checking out the Account Lifetime, Profile Followers, and Profile Follows on Instagram Page Insights. Use these insights to determine the performance of your account and create informed reports on your Instagram operations. Additionally, monitor your Profile Media to assess your overall IG media presence.

Time

Time

Use Instagram Page Insights to track your page's date and time activity. Analyze trends by year, month, and week to understand what resonates with your audience. This will help you optimize your content and post when your followers are most active. Improve your operations by scheduling posts for when your audience is online.

Carousel

Carousel

Analyze your Instagram Carousel insights to optimize content creation. Monitor Carousel album impressions to measure post reach. Evaluate Carousel album engagement to determine audience engagement. Track Carousel album saved to measure audience interest. Review Carousel album reach to identify demographic reach. Ensure your Instagram strategy delivers maximum engagement.

Story (Avail. For Last 24 H)

Story (Avail. For Last 24 H)

Analyze story performance using impressions, reach, exits, replies, taps forward, and taps back. Gain insights on how engaging your content is, and know what type of story works best. Use these insights to optimize your account's performance and create better content.

Story

Story

Analyze your Instagram page with actionable insights to improve performance. Understand your most engaging story types and captions, and use shortcodes to see which stories compelled action. Track creation dates to compare content over time, and leverage thumbnail URLs to conduct image analysis. Optimize with finesse.

How to export Instagram Insights to Google Sheets & automate it

Google Sheets
Step 1

Install Two Minute Reports (TMR) for Google Sheets

Open Google Sheets and install Two Minute Reports from the add-ons menu. No credit card required.

Step 2

Connect your Instagram Insights with Two Minute Reports

Open TMR add-on and select Data Source from the menu button. Click Add and add your new Instagram Insights data source

Step 3

Select the Instagram Insights data you need

Open the Queries menu and create a new query. Select the Instagram Insights data source you added along with the Instagram Insights metrics and dimensions you want.

Step 4

Automate Schedules to Instagram Insights export to Google Sheets

Create a new schedule to automatically fetch live data from Instagram Insights at periodic intervals. You can even send emails, PDFs or Excel sheets on schedule.

Step 5

Skip steps and jump start Instagram Insights with Templates

Instead of creating a report from scratch use our premade Instagram Insights templates below and get started in no time

Start using these quick templates Now

Instagram Insights Profile Analytics
Looker Studio

Automate Instagram Insights to Google Sheets export & do more with Two Minute Reports

Two Minute Reports for Google Sheets has these features for you

Ease of Use

Ease of Use

Two Minute Reports is designed to be user-friendly and easy to navigate. With its intuitive interface, you can quickly generate reports and track your marketing campaigns without the need for extensive training or technical knowledge.

Battle tested by Millions of Users

Battle tested by Millions of Users

By working with BI platforms developed with Billions of Investment by Google - like Google Sheets and Looker Studio, Two Minute Reports provides robust capabilities and a secure infrastructure for your Reporting

Data Integration and more

Data Integration and more

Two Minute Reports integrates with Instagram Insights and over 30+ Marketing platforms so that you can analyse and visualize your data in the BI platform of your choice.

Why use Two Minute Reports to import Instagram Insights data to Google Sheets

Marketers know how critical it is for a business to correctly measure the performance of ad campaigns. Using standard Instagram Insights tools, the in-line performance analytics are pretty straightforward. But things can change if you need to analyse custom metrics over an extended period. Generic Instagram Insights dashboard tools are simply not intended for more detailed analysis that includes customizing filters and analysing the performance of multiple campaigns from multiple accounts. That is where Two Minute Reports steps in. Its Instagram Insights to Google Sheets integration allows you to automate the process of extracting data from Ads on a custom schedule. You can merge data on multiple campaigns and ads in a single sheet, applying all the powerful tools Google provides. These include pivot tables, graph visualization, formulas, and team sharing capabilities.

Instagram Insights

Instagram Insights

88arrow
Google Sheets

Google Sheets

88arrow
fads

Manage, Share, Analyze

Do more with Google Sheets + Instagram Insights

With Two Minute Reports, you can get Instagram Insights data in Google Sheets and also merge it with other Advertising data from platforms like Facebook Insights, Instagram Insights, LinkedIn Pages, YouTube Analytics. Not just that, you can also get data from different types of Mobile, Database, Advertising (PPC), Web Analytics, SEO, E-Commerce, Other sources, Social Media, Email, Customer relationship management Data Sources.

fins

Facebook Insights

ins

Instagram Insights

lps

LinkedIn Pages

ya

YouTube Analytics

Get Instagram Insights data in other tools too

We also help get your Google Sheets to the following Tools

Looker Studio

Looker Studio

Two Minute Reports for Google Sheets helps you to get your Instagram Insights data to Google Sheets. You can not just analyse data you do much more there. By running on top of Google Sheets, we support a range of customization options, including the ability to create custom formulas and functions, unlimited formatting and sharing capabilities, Google Sheets has a friendly interface that many of us are familiar with. Spreadsheets are easier to handle when you are looking at a lot of Data and you dont have to learn a new tool.

Connect other Ad Platform Data Sources with Google Sheets

You can combine data from other Ad data sources with your Instagram Insights Reports

Image
Facebook Insights

Facebook Insights

Data analytics tool for Facebook business pages.

Instagram Insights

Instagram Insights

Social media analytics tool for Instagram business accounts.

LinkedIn Pages

LinkedIn Pages

Business networking platform for brand visibility and connections.

YouTube Analytics

YouTube Analytics

In-depth tool for analyzing comprehensive YouTube video performance metrics and trends.

Connect other Marketing Channels with Google Sheets

You can combine Instagram Insights data with not just Ad Platforms but also with other Platforms too

Mobile

Mobile

The category includes Data Sources like the Apple App Store and Google Playstore. That have information on apps that are provided to the data sources.

Database

Database

The category includes SQL based data sources connectors such as Cloud Firestore, MariaDB, MySQL, Postgre SQL.

Advertising (PPC)

Advertising (PPC)

This falls in the advertising category, more evidently Pay Per Click Connectors, for Facebook Ads, Google Ads, Snapchat Ads, LinkedIn Ads, TikTok Ads and Miicrosoft Ads

Web Analytics

Web Analytics

Data Sources like Google analytics, that analyzes the behaviour of visitors to a web site, falls in this category.