Microsoft/Bing Ads Reporting Tool

Analyze the cost, clicks, and impressions of your ad campaigns to measure performance. Evaluate your cost per click (CPC) or cost per thousand impressions (CPM) to optimize campaign spending. Track your click-through rate (CTR) to assess the effectiveness of your ads. Monitor ad relevance to ensure your ads align with customer searches. Check impression share and budget/rank losses to fine-tune targeting and budget. These metrics help you make data-driven decisions to improve campaign efficiency and ROI.

Track the number of conversions and revenue your ads are generating with these metrics. Determine the cost per conversion and return on ad spend (ROAS) to measure your campaign's effectiveness. Get valuable insight into your conversion rates and revenue per conversion. Calculate the cost per all conversions to review campaign profitability. Use these metrics to optimize your ads and maximize success.

Evaluate campaign performance by analyzing data using different time frames. Examine results on a daily, weekly, monthly, or yearly basis to identify trends and make informed decisions on campaign optimization. Use date, month, year, week number, hour, and month number to measure data and monitor campaigns more effectively.

Use campaign metrics to monitor and evaluate your ad performance. Analyze your campaign name and type to identify your most successful campaigns. Track your campaign status and ID to monitor your ad progress and make data-driven decisions to maximize your ROI.

Identify account name, ID, number, status, and currency code to gauge ad performance. Analyze currency code for different market behavior. Track account status to identify any discrepancies or issues. Use account ID for quick access to important account info. Streamline accounts using account number for easier tracking.

Evaluate ad group names, status, and network settings for insights. Optimize ad group names to improve organization and clarity. Monitor ad group status to ensure they are active and successful. Analyze network settings to see which platforms are driving the most traffic and adjust targeting accordingly.

Track keyword performance and identify high-volume, relevant search queries to optimize your ad campaigns. Measure effectiveness by monitoring keyword clicks, impressions and cost per click. Use keyword ID to quickly find and modify underperforming ads. Boost campaign ROI by utilizing insights to inform future campaign planning.

Maximize your ad's visibility with Top Impression Share and Absolute Top Impression Share. Learn how often you appear in the top ad placements above the search results and in the first position of all ad positions. Discover the percentage of impressions you missed due to low ad rank or insufficient budget. Use these insights to optimize your ad strategy and improve your operations.

Identify where your audience is from with Visitor Country metric. Analyze user behavior with device types using Device Type metric. Use Visitor State/Region to see where most clicks come from. By understanding these insights, you can better target your ads to improve user engagement and ROI.

Track your event and campaign analytics goals effectively by noting down the name and assigned identifier of your goals. With these insights, you can identify which goals are contributing the most to your business objectives and adjust your strategies accordingly. This will help you create more data-driven reports, improve your operations, and achieve better results.