Get Microsoft/Bing Ads data to Google Sheets

Easily automate and extract Microsoft/Bing Ads data to Google Sheets, simplifying data processing, visualization, integration with other sources, and collaboration with your team.

Why connect Microsoft/Bing Ads to Google Sheets

Generate real-time performance reports

Generate real-time performance reports

Microsoft Ads allows you to auto-import campaign data, keywords, ad groups, and other relevant information to get a real-time snapshot of your ad performance. Monitor your campaign metrics to optimize your ad spend and improve your return on investment.

Create auto-updating conversion forecasts

Create auto-updating conversion forecasts

Microsoft Ads enables you to create an automatically updating list of conversions in Google Sheets and build a forecast based on past performance. Use this data to budget your ad spend for future campaigns, and plan strategic moves to enhance the effectiveness of your advertising efforts.

Blend Microsoft Ads data with website analytics

Blend Microsoft Ads data with website analytics

Microsoft Ads allows you to pull campaign data into Google Sheets, add website analytics data, and review their correlation for updates. Combine Microsoft Ads data with insights from your website analytics for a better understanding of the customer acquisition performance of your business.

Microsoft/Bing Ads to Google Sheets : what to export

Export all important Microsoft/Bing Ads Metrics and Dimensions for analysis in Google Sheets

Performance

Performance

Analyze the cost, clicks, and impressions of your ad campaigns to measure performance. Evaluate your cost per click (CPC) or cost per thousand impressions (CPM) to optimize campaign spending. Track your click-through rate (CTR) to assess the effectiveness of your ads. Monitor ad relevance to ensure your ads align with customer searches. Check impression share and budget/rank losses to fine-tune targeting and budget. These metrics help you make data-driven decisions to improve campaign efficiency and ROI.

Conversions

Conversions

Track the number of conversions and revenue your ads are generating with these metrics. Determine the cost per conversion and return on ad spend (ROAS) to measure your campaign's effectiveness. Get valuable insight into your conversion rates and revenue per conversion. Calculate the cost per all conversions to review campaign profitability. Use these metrics to optimize your ads and maximize success.

Time

Time

Evaluate campaign performance by analyzing data using different time frames. Examine results on a daily, weekly, monthly, or yearly basis to identify trends and make informed decisions on campaign optimization. Use date, month, year, week number, hour, and month number to measure data and monitor campaigns more effectively.

Campaign

Campaign

Use campaign metrics to monitor and evaluate your ad performance. Analyze your campaign name and type to identify your most successful campaigns. Track your campaign status and ID to monitor your ad progress and make data-driven decisions to maximize your ROI.

Account

Account

Identify account name, ID, number, status, and currency code to gauge ad performance. Analyze currency code for different market behavior. Track account status to identify any discrepancies or issues. Use account ID for quick access to important account info. Streamline accounts using account number for easier tracking.

Ad Group

Ad Group

Evaluate ad group names, status, and network settings for insights. Optimize ad group names to improve organization and clarity. Monitor ad group status to ensure they are active and successful. Analyze network settings to see which platforms are driving the most traffic and adjust targeting accordingly.

Keyword

Keyword

Track keyword performance and identify high-volume, relevant search queries to optimize your ad campaigns. Measure effectiveness by monitoring keyword clicks, impressions and cost per click. Use keyword ID to quickly find and modify underperforming ads. Boost campaign ROI by utilizing insights to inform future campaign planning.

Prominence

Prominence

Maximize your ad's visibility with Top Impression Share and Absolute Top Impression Share. Learn how often you appear in the top ad placements above the search results and in the first position of all ad positions. Discover the percentage of impressions you missed due to low ad rank or insufficient budget. Use these insights to optimize your ad strategy and improve your operations.

Visitor

Visitor

Identify where your audience is from with Visitor Country metric. Analyze user behavior with device types using Device Type metric. Use Visitor State/Region to see where most clicks come from. By understanding these insights, you can better target your ads to improve user engagement and ROI.

Goal

Goal

Track your event and campaign analytics goals effectively by noting down the name and assigned identifier of your goals. With these insights, you can identify which goals are contributing the most to your business objectives and adjust your strategies accordingly. This will help you create more data-driven reports, improve your operations, and achieve better results.

How to export Microsoft/Bing Ads to Google Sheets & automate it

Google Sheets
Step 1

Install Two Minute Reports (TMR) for Google Sheets

Open Google Sheets and install Two Minute Reports from the add-ons menu. No credit card required.

Step 2

Connect your Microsoft/Bing Ads with Two Minute Reports

Open TMR add-on and select Data Source from the menu button. Click Add and add your new Microsoft/Bing Ads data source

Step 3

Select the Microsoft/Bing Ads data you need

Open the Queries menu and create a new query. Select the Microsoft/Bing Ads data source you added along with the Microsoft/Bing Ads metrics and dimensions you want.

Step 4

Automate Schedules to Microsoft/Bing Ads export to Google Sheets

Create a new schedule to automatically fetch live data from Microsoft/Bing Ads at periodic intervals. You can even send emails, PDFs or Excel sheets on schedule.

Step 5

Skip steps and jump start Microsoft/Bing Ads with Templates

Instead of creating a report from scratch use our premade Microsoft/Bing Ads templates below and get started in no time

Start using these quick templates Now

Microsoft/Bing Ads - Ads, Ad Groups and Campaign Analysis
Looker Studio

Automate Microsoft/Bing Ads to Google Sheets export & do more with Two Minute Reports

Two Minute Reports for Google Sheets has these features for you

Ease of Use

Ease of Use

Two Minute Reports is designed to be user-friendly and easy to navigate. With its intuitive interface, you can quickly generate reports and track your marketing campaigns without the need for extensive training or technical knowledge.

Battle tested by Millions of Users

Battle tested by Millions of Users

By working with BI platforms developed with Billions of Investment by Google - like Google Sheets and Looker Studio, Two Minute Reports provides robust capabilities and a secure infrastructure for your Reporting

Data Integration and more

Data Integration and more

Two Minute Reports integrates with Microsoft/Bing Ads and over 30+ Marketing platforms so that you can analyse and visualize your data in the BI platform of your choice.

Why use Two Minute Reports to import Microsoft/Bing Ads data to Google Sheets

Marketers know how critical it is for a business to correctly measure the performance of ad campaigns. Using standard Microsoft/Bing Ads tools, the in-line performance analytics are pretty straightforward. But things can change if you need to analyse custom metrics over an extended period. Generic Microsoft/Bing Ads dashboard tools are simply not intended for more detailed analysis that includes customizing filters and analysing the performance of multiple campaigns from multiple accounts. That is where Two Minute Reports steps in. Its Microsoft/Bing Ads to Google Sheets integration allows you to automate the process of extracting data from Ads on a custom schedule. You can merge data on multiple campaigns and ads in a single sheet, applying all the powerful tools Google provides. These include pivot tables, graph visualization, formulas, and team sharing capabilities.

Microsoft/Bing Ads

Microsoft/Bing Ads

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Google Sheets

Google Sheets

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Manage, Share, Analyze

Do more with Google Sheets + Microsoft/Bing Ads

With Two Minute Reports, you can get Microsoft/Bing Ads data in Google Sheets and also merge it with other Advertising data from platforms like Facebook Ads, Google Ads, Linkedin Ads, Snapchat Ads, Tiktok Ads, Microsoft/Bing Ads, Pinterest Ads, Apple Search Ads, Amazon Ads. Not just that, you can also get data from different types of Mobile, Database, Advertising (PPC), Web Analytics, SEO, E-Commerce, Other sources, Social Media, Email, Customer relationship management Data Sources.

fads

Facebook Ads

gadw

Google Ads

lads

Linkedin Ads

snapads

Snapchat Ads

ttads

Tiktok Ads

Get Microsoft/Bing Ads data in other tools too

We also help get your Google Sheets to the following Tools

Looker Studio

Looker Studio

Two Minute Reports for Google Sheets helps you to get your Microsoft/Bing Ads data to Google Sheets. You can not just analyse data you do much more there. By running on top of Google Sheets, we support a range of customization options, including the ability to create custom formulas and functions, unlimited formatting and sharing capabilities, Google Sheets has a friendly interface that many of us are familiar with. Spreadsheets are easier to handle when you are looking at a lot of Data and you dont have to learn a new tool.

Connect other Ad Platform Data Sources with Google Sheets

You can combine data from other Ad data sources with your Microsoft/Bing Ads Reports

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Facebook Ads

Facebook Ads

Social media ad platform for targeted audience reach.

Google Ads

Google Ads

Advertising platform for displaying ads on Google's search results pages.

Linkedin Ads

Linkedin Ads

Professional social media platform's advertising data source.

Snapchat Ads

Snapchat Ads

Social media advertising platform for Snapchat users.

Connect other Marketing Channels with Google Sheets

You can combine Microsoft/Bing Ads data with not just Ad Platforms but also with other Platforms too

Mobile

Mobile

The category includes Data Sources like the Apple App Store and Google Playstore. That have information on apps that are provided to the data sources.

Database

Database

The category includes SQL based data sources connectors such as Cloud Firestore, MariaDB, MySQL, Postgre SQL.

Advertising (PPC)

Advertising (PPC)

This falls in the advertising category, more evidently Pay Per Click Connectors, for Facebook Ads, Google Ads, Snapchat Ads, LinkedIn Ads, TikTok Ads and Miicrosoft Ads

Web Analytics

Web Analytics

Data Sources like Google analytics, that analyzes the behaviour of visitors to a web site, falls in this category.