Facebook Ads Performance KPIs

By Two Minute Reports - November 24, 2021
Advertising (PPC)


Facebook Ads
For use with Looker Studio
Preview Template
License Type : Free with Two Minute Reports

About the Template

This interactive dashboard helps you keep track of your Facebook Ads click performance by analyzing the following: 1) Link clicks: the number of clicks on your ads' links. 2) Posts engagements: the number of interactions people have with your ads, such as likes, shares, comments, etc. 3) CTR (Link): the effectiveness of your ads, measured by the percentage of times an ad is seen and clicked. 4) CPC (Link): the average cost you pay per click. 5) Frequency: the average number of times users see your ads, calculated by dividing impressions by reach. 6) CPM: the average cost to get 1000 impressions, representing the expense of reaching a specific audience through your advertising.

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