Amazon has evolved from being a simple ecommerce platform to an invaluable tool used by businesses to reach their target audience. Amazon Ads is a powerful marketing channel, but extracting and displaying performance data can be a tedious process.
It is critical to understand what drives success or failure of your Amazon Ads campaigns. Marketers must create comprehensive dashboards in Google Sheets to track and report performance.
Two Minute Reports provides the missing integration between Amazon Ads and Google Sheets, making it easy to merge all performance data from campaigns into your sheet. This guide will show you how to achieve this with Two Minute Reports.
Step 1: Install and Launch Two Minute Reports
Install Two Minute Reports, if you have not done already.
Sign in to any Google Sheet and go to Add-ons -> Get add-ons.
Search for Two Minute Reports and select Install.
Review and accept the permissions necessary to run Two Minute Reports. Two Minute Reports will be installed for you with the e-mail you are sign in to Google Sheets.
Open Google Sheets and go to Extensions -> Two Minute Reports -> Launch.
Step 2: Connect Amazon Ads to Google Sheets
You can add your data source by going to the Data Sources section. Click on Add +.
Select Amazon Ads data source under the Advertising section. Or type it in the search bar.
You will be prompted to sign in with a Google account, do sign in with the Amazon account linked with the data source.
If you get an error message do check if you have signed in with the correct Gmail account that is linked with Amazon Ads. After adding Data Source you can add as many queries as you need, to get data using the same.
Step 3: Getting Amazon Ads data in Google Sheets
Once you have added a Data Source you can access it from any spreadsheet within your Google account, you just need to open Two Minute Reports and create a new query.
To pull data you can add a query by going into the Data Queries section. Upon clicking Add in the Data Queries section you will be prompted to name your query and select a Data Source.
Name your query and select the Data Source from the previous section and select the Sheet where you want to save the data. You also need to select the Ad profile coming from your Amazon account.
Once the required Data Source is selected you will get dropdowns with Metrics and Dimensions. At this point you may select the metrics you need. You can also select additional Sort and Filters based on the metrics and other data points you added.
You can also select Data Options whether you want to Include missing time values or Replace blank metrics with zeros. This means metrics are still being reported as zero values. No header row is selection whether you want to have a header for the report or not. Selecting Append new data means that the old data will not be replaced.
Select the required fields and press Run query. Data will be pulled from Amazon Ads and populated in the Sheet that you selected as shown below.
If you want to learn more about Two Minute Report’s templates, you can read How to use templates for Google Sheets.
Once a query is added, you can make it refresh the latest data automatically by going to the Schedule Refresh section and adding a schedule.
Step 4: (Optional) Schedule Automatic data Refresh and email
Once you have fetched data once, you might want to get new data from your database at periodic intervals. You can do this creating a new schedule under the “Schedule Reports” section. You can schedule updates hourly, daily, weekly or monthly based on your needs.
You could also create a report and ask Two Minute Reports to email that report with updated data automatically. Under the email section enter the email Id of the recipients and save your new schedule.
When the time comes, Two Minute Reports will automatically fetch new data from your queries, and email your report to the said recipients. You have freed a lot of your time from mundane reporting tasks.
There are other features with Two Minute Report’s schedule refresh or data refresh feature. You may read our guide How to Refresh Data Automatically in Google Sheets.