With Two Minute Reports (TMR), you can build comprehensive Facebook Ads Reports, and automatically pull data from Facebook Ads to Looker Studio; all without a single line of code.
There are two methods to build your Facebook Ads Looker Studio report using TMR /
Method 1 : Connect Facebook Ads to Looker Studio and build a report from scratch.
Method 2 : Connect Facebook Ads to Looker Studio using in-built Templates of Two Minute Reports.
[NOTE]: Every organization has separate teams with their separate tasks. To ease management workflows, reports, and collaborative projects, Two Minute Reports has the “Teams” feature. This feature allows your organization to create separate groups within the product to enable collaboration.
To create a table/chart with a particular metric:
You can repeat the same steps to add the required tables/charts to the new report.
Two Minute Reports has a gallery of templates: preset dashboards combining relevant marketing data for specific use cases. Every template is crafted by analysts and marketers for specific purposes. They also reduce the time spent on the report editor, manually creating charts, tables, and graphs.
TMR’s templates enable reports to combine the right metrics and dimensions and present them visually within minutes.
And like that, you’ve created your Facebook Ads report on Looker Studio. You can modify the tables/charts, metrics, and dimensions from the TMR Sidebar , and schedule reports to your email to collect data and make timely optimisations.
Google Looker Studio (formerly Google Data Studio) is a popular, open-source, tool for report creation and data analysis. The interactive dashboards and the easy-to-use interface enable business owners, analysts, and marketers to stay ahead of multiple sources.
Looker Studio’s user-friendly interface requires minimal technical expertise. With just a few drags and drops, this coding-free tool helps make complex data manipulation and visualization simpler.
With a connector like Two Minute Reports, one can integrate over 75 popular platforms, right from web analytics, to social media platforms. Creating a Looker Studio dashboard with TMR eliminates manual data imports and ensures that your data is up-to-date.
With Looker Studio’s robust array of graphs, charts and other visual aides, you can effectively communicate and visualize data for all functions. You can create bar charts, line graphs, pie charts, maps, and much more to match your preferences.
Insightful Metrics and Collaborative Accessibility are key benefits when using Looker Studio to manage your website/app’s performance. You can dissect and analyze data, compare them, and create custom metrics that align with your business goals.
Building a Looker Studio Dashboard also allows for seamless collaboration between functions in your organization. The ease of accessibility allows teams to work together with real-time data, fostering a highly collaborative environment.
Importing Facebook Ads data into Looker Studio allows you to customize your reports according to your specific needs. Looker Studio also enables proper representation of the metrics and dimensions that are most relevant to your business goals. Looker Studio also allows scheduling reports to be delivered to your email automatically. This ensures constant real-time data, and avoids frequent check-ins.
Setting up automated workflows to channel data from Facebook Ads to Looker Studio, effectively streamlines the data journey from source to analysis. This process ensures seamless synchronization enabling consistent workflow management.
When you export Facebook Ads data into Looker Studio, you can conduct multi-channel analyses to simultaneously evaluate performance across multiple channels. This approach enables you to make data-driven decisions that enhance marketing performance.
To ensure the most ROI from your Facebook Ad campaigns, it’s absolutely necessary to incorporate a strong strategy- strategy which arises from data, and market trends. Embrace this powerful synergy between Facebook Ads and Google Looker Studio to make data-driven decisions that propel your marketing strategy to new heights!
Below are the top metrics that could determine the success of your marketing efforts!
When managing Facebook Ads, it's crucial to focus on various cost metrics. Keep a close eye on your ad spend, ensuring efficiency by monitoring metrics like:
Elevate your Facebook Ads performance analysis by tracking key metrics like:
You can also assess the ROI from your ads by evaluating the Purchase ROAS (Return on Ad Spend).
Gain a deeper understanding of ad engagement through Facebook's Clicks metrics like:
These metrics to track actions and engagement on your content, to gain insights on your page’s social media performance, product pages effectiveness, and overall marketing strategy.
Utilize Facebook Pixel to track key website conversion metrics to gain a deeper understanding of campaign effectiveness and to improve operations. Track metrics like:
TMR also allows you to monitor Website Purchase ROAS to understand the value generated by your ads.
Use these Facebook Ads Data points to explore campaign specifics, to craft comprehensive reports. With the following metrics, you can track and optimize your budget and reach your target audience effectively.
Evaluate how efficient your Ad Spends and refine your campaigns using the following metrics:
Incorporate Instagram Ads data into your analysis for a holistic view of your social media advertising efforts. Assess the cost-effectiveness of
Maximize lead generation, optimize ad spend, and enhance targeting strategies by adding the following metrics to your Looker Studio integration:
With these metrics, you can also adjust
This Looker Studio - Facebook Ads integration doesn’t just streamline data analysis; a strong report-making connector ensures that every Facebook Advertising aspect is meticulously monitored and optimized.
Two Minute Reports is also available as a Google Sheets add-on. This add-on is designed to simplify complex data analysis and visualization, making the best use of Google Sheets’ tools and features.
This add-on allows the creation of detailed reports and dashboards using insights from Facebook Ads without the complexity of manual data entry. TMR for Google Sheets also enables users to develop custom formulae in a user-friendly interface.
With a seamless Facebook Ads to Looker Studio integration, comprehensive analytical capabilities, and automated workflows, strategic business intelligence has just become quicker and more accessible.
Advertising platform for displaying ads on Google's search results pages.
Professional social media platform's advertising data source.
Social media advertising platform for Snapchat users.
Advertisement data on the TikTok social media platform.
The Data source of a report is where you grab data for analysis, comparison, and decision-making. Determining and adding a data source is the first step for report creation.
Dimensions are additional attributes of your website which provide information about it. For example, the “Date” dimension tells the date a visitor visited your website.
You can use connectors like Two Minute Reports to create reports, visualize data, and compare data from other platforms.
The best data to pull from Facebook Ads varies to your business needs and types. Ensure that your data informs you about your user’s behaviors, your website/app’s performance and User Experience.
To ensure the management of workflows, reports, and collaborative projects within an organization, Two Minute Reports has the “Teams” Feature. This feature allows your organization to create separate groups within the product to enable collaboration.
It is a connector for Looker Studio, which helps you integrate data from sources like Facebook Ads or Google Analytics to Looker studio, create reports, and analyze data effectively and seamlessly.
Make use of Looker Studio’s robust tools and features to create custom reports. You can also use connectors like Two Minute Reports to utilize their function-based templates.