We will discover all the steps to pull Google Analytics from your Google Ads account and add it to your Data Studio. Our state-of-the-art solution will not only help you automate, extract, and explore Google Ads Looker Studio but also help you save time. Our holistic Google Ads Looker Studio reports will analyze all aspects of your Google Ads account performance, visualize ads data, add to your Google Ads Data Studio, and create reports, so you don't have to write any code. Here's how our Google ads connector works.
This can be done in two ways.
Method 1: Use Two Minute Reports for Google Ads Data Studio
OR
Method 2: Choose from our thoughtfully designed built-in Templates to create a report.
In the next window, give a name to your data source and select Sign in with Google.
The next window will show you all the fields and parameters for your Google ads Data Studio report. You can add or eliminate parameters like numbers, text, currency, URL for any field based on your requirement. Once done, click on Create Report on the top right corner and authorize your action.
Now just sit back and wait for Looker Studio Google Ads to visualize Google ads data and create a performance report for you in great detail.
Repeat the first few steps, select data source. Then, click on “Create Report”.
Pick your configurations for data source and click on Connect at the top right corner.
Now let Ads Looker Studio arrange all details and create a comprehensive Google Ads performance report for you.
While standard marketing tools give you straightforward performance analytics, you won’t get in-depth understanding unless you apply customized filters and evaluate performance from a 360-degree perspective. Here’s how connecting to Data Studio Google Ads with TMR helps.
Use Looker Studio to connect to Ads and create reports with real-time data. Analyze ad performance, including clicks, impressions, and conversions, to enhance your advertising ROI.
Simplify report creation with Looker Studio. Automate weekly or monthly updates, easily share reports with your team and stay informed on campaign performance, growth metrics, and KPIs. Save time with automated report generation for consistently updated information.
Unlock the capabilities of Google Data Studio for interactive dashboards and reports. Customize visual representations without changing the original data, fostering collaboration. Enable your team to access crucial insights for enhanced campaign planning and strategy.
Thoughtful use of ads on Looker Studio will not only help you get a holistic view of ads but will give you access to detailed performance analysis. Here are a few things you can explore while analyzing the Ads on Looker Studio.
Assess ad performance for videos with Ads metrics like views, view rate, and watch rate. Improve campaigns with engaging content and targeted strategies. Optimize thumbnail impressions for better view rates and create attention-grabbing videos for improved watch rates.
Title | Description |
Video views | The number of times your video ads were viewed |
Video view rate (%) | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads |
Watch 50% rate | Percentage of impressions where the viewer watched 50% of your video |
Watch 100% rate | Percentage of impressions where the viewer watched 100% of your video |
Assess Cost per Conversion, Conversion Rate Percentage, and Value per Conversion to gauge campaigns' effectiveness. Analyze website and cross-device conversions with All Conversions and evaluate Display Network ads' impact on View-Through Conversions. Optimize budget and enhance ad performance with these valuable insights.
Title | Description |
Conversions | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. |
Cost per Conversion (CPC) | The cost of ad interactions divided by conversions.This only includes conversion actions which include_in_conversions_metric attribute is set to true. |
View-through conversions | The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
Value per Conversion | The value, on average, of a conversion |
Track Search and Content impression share, along with Lost IS due to budget or rank. Optimize results by examining exact match impression share and top location performance.
Title | Description |
Search top impression share | The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. |
Content impression share | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive |
Lost content IS due to budget | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. |
Lost content IS due to rank | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank |
Track top-performing search terms and evaluate match types and quality scores in Google Sheets. Use keyword ID in Google Sheets to organize and optimize campaigns for maximum effectiveness.
Title | Description |
Quality score | The quality score |
Creative quality score | The performance of the ad compared to other advertisers |
Post-click quality score | The quality score of the landing page |
First position CPC | The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results |
Analyze keyword effectiveness, track top-performing terms using search term data, optimize match types, and ensure relevance with quality scores. Organize campaigns efficiently using keyword IDs for maximum effectiveness.
Two Minute Reports is also available as a Google Sheets add-on. This add-on is designed to simplify complex data analysis and visualization, making the best use of Google Sheets’ tools and features.
This add-on allows the creation of detailed reports and dashboards using insights from Google Ads without the complexity of manual data entry. TMR for Google Sheets also enables users to develop custom formulae in a user-friendly interface.
With a seamless Google Ads to Looker Studio integration, comprehensive analytical capabilities, and automated workflows, strategic business intelligence has just become quicker and more accessible.
Social media ad platform for targeted audience reach.
Professional social media platform's advertising data source.
Social media advertising platform for Snapchat users.
Advertisement data on the TikTok social media platform.
You can use our TMR. It will analyze all ads dimensions and parameters and help you optimize marketing strategies.
You can use APIs or integration for Looker Studio. Else you can use our pre-built templates or TMR to connect to Looker Studio and add your Google accounts.
Google Looker Studio is free to use for creators and report viewers. But if you wish to connect to use paid data sources, manage team access, or automate data refreshes, then you would need to subscribe to Looker Studio Pro.
You can do this in two ways.
Method 1
Visit lookerstudio.google.com, click "Create," choose "Blank report," connect your account, drag metrics and dimensions onto the report, customize visuals, add elements, save with a name, and share or embed as needed.
Method 2
Use our template for a multi data source dashboard and get all your important KPIs at one place.