Analyse Google Ads data in Looker Studio

Impress your clients with beautifully designed custom reports that showcase all aspects of their campaigns at a glance. The ultimate solution for streamlined Google Ads reporting: Two Minute Reports is the best Google Ads Analysis tool, Report Generator and Tracking Software. With our intuitive tool, you can quickly assemble key performance indicators, customize the layout, drill down to your insights, share a live link or deliver reports automatically to your clients' inboxes. Streamline your reporting process and exceed your clients' expectations with our advanced Google Ads reporting tool.

Create and analyze beautiful reports for your Healthcare Agency in seconds

Why connect Google Ads to Looker Studio

Generate comprehensive and dynamic Google Ads reports

Generate comprehensive and dynamic Google Ads reports

With Looker Studio, you can connect directly with Google Ads and build custom reports with real-time data. Understand how consumers engage with your ads across different devices and networks. Evaluate ad performance with metrics on clicks, impressions and conversions. Use this data to make informed decisions for increasing your ad campaign's ROI.

Automate monthly and weekly reporting process

Automate monthly and weekly reporting process

Minimize the hassle of manual report creation and simplify the reporting process with Looker Studio. Set up automatic weekly or monthly updates. Share these reports with your team, making it easy for everyone to stay aligned with the current campaign performance, growth metrics and KPIs. Automating report generation saves valuable time, ensuring you consistently have updated information.

Collaborate on interactive dashboards

Collaborate on interactive dashboards

Leverage the power of Looker Studio to create interactive dashboards and reports. Users can modify the visual representation of the data according to their specific needs without altering the original data. This feature allows effective collaboration with team members, providing easy access to critical insights for better campaign planning and strategy.

Google Ads data in Looker Studio : what to explore

Analyse your Google Ads data with our metrics and dimensions in Looker Studio

Performance

Performance

Measure your ad campaign's effectiveness by analyzing the cost-per-click (CPC) and cost-per-thousand impressions (CPM) using the amount spent metric. Determine the number of clicks and impressions to gauge your ad's reach performance. Calculate the Click-through rate (CTR) and the average CPC or CPM to adjust your campaign's structure. Keep track of the bounce rate (%) and user engagements and their rate to improve your website's user experience.

Conversions

Conversions

Maximize your conversion with Google Ads insights. Understand the number, cost and value of your conversions with metrics such as Cost per Conversion, Conversion Rate % and Value per Conversion. Analyze both website and cross-device conversions with All Conversions, and measure the influence of Display Network ads on View-Through Conversions. Improve your ad performance and optimize your budget with Google Ads insights for better results.

Time

Time

Group your Google Ads results by date, month, week, year, hour, month name, week start date, year month, day of week and year month number to gain valuable insights. By analyzing these dimensions, you can identify peak times, trends and patterns in performance. Use this information to optimize campaigns, adjust bidding strategies and create more effective ad schedules.

Campaign

Campaign

Group your campaign results by name to quickly see which ones are performing best. Analyze your campaign status, ID, and serving status to identify opportunities for improvement. Use the start and end dates to determine the effectiveness of your campaigns over time. Pay attention to advertising channels, sub-types, and bidding strategies to maximize your ROI.

Account

Account

Organize your ad accounts by name or ID for a clearer overview of performance. Group performance data by currency or timezone to compare across markets or locations. Monitor account status to quickly address any issues that may arise. These insights will simplify reporting and enhance operations.

Ad

Ad

Identify ad performance by ad name, ID, type, status, final URL, image, headline and description. Analyze and improve ad content, keywords and targeting strategies. Optimize bidding and budget allocation based on high-performing ad types, headlines and descriptions. Maximize ROI by focusing on ads generating the most conversions.

Ad Group

Ad Group

Identify ad group names, IDs, statuses, types, max CPC, and max CPM. Assess if they're performing well and adjust as needed. Use this data to optimize ad performance and allocate budget more efficiently. This improves ad targeting and prospects of conversions while reducing costs.

Impression share

Impression share

Optimize your ad's reach with Google Ads' Impression Share metrics. Monitor Search and Content impression share, and Lost IS due to budget or rank for each. Use these insights to adjust bids, improve targeting, and increase your share of impressions. Maximize impact by reviewing exact match impression share and top location performance.

Video

Video

Analyze the performance of your video ads with Google Ads' video views, view rate, and watch rate metrics. Use these insights to improve your video campaigns, by creating more engaging content and targeting the right audience. Increase your video view rate by optimizing thumbnail impressions for TrueView in-display ads. Improve watch rates by creating videos that retain viewer attention for longer.

Keyword

Keyword

Analyze keyword text to see which ones are most effective. Utilize search term data to track top performing terms. Evaluate match type to see which ones yield the best results. Review quality score to determine keyword relevance. Use keyword ID to organize and optimize campaigns for maximum effectiveness.

How to create a Google Ads report in Looker Studio

Google SheetsGoogle Sheets
Step 1

Open Two Minute Reports' (TMR) Google Ads connector for Looker Studio

Use our quick links or navigate to datastudio.google.com and search for our Google Ads connector

Step 2

Authenticate and connect your Google Ads data source

Follow the prompts to authenticate your Google Ads source and grant TMR access to your data.

Step 3

Configure the Report Parameters

In the query configuration section configure your Google Ads data that you'd like to fetch in your reports. You can also adjust other report settings here.

Step 4

Design your Report in Looker Studio

Next, you'll be inside the report editor in Looker Studio. Drag and drop the desired charts and your Google Ads metrics and dimensions onto the canvas to create your report.

Step 5

Share and Publish the Report

Once your report is ready, click on the "Share" button and collaborate with your team. Define user permissions to control access to your reports

Start using these quick templates Now

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Google Ads Monitoring Report
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Fetch your Google Ads data in Looker Studio and do more with Two Minute Reports

Two Minute Reports for Looker Studio has these features for you

Ease of Use

Ease of Use

Two Minute Reports is designed to be user-friendly and easy to navigate. With its intuitive interface, you can quickly generate reports and track your marketing campaigns without the need for extensive training or technical knowledge.

Battle tested by Millions of Users

Battle tested by Millions of Users

By working with BI platforms developed with Billions of Investment by Google - like Looker Studio and Looker Studio, Two Minute Reports provides robust capabilities and a secure infrastructure for your Reporting

Data Integration and more

Data Integration and more

Two Minute Reports integrates with Google Ads and over 30+ Marketing platforms so that you can analyse and visualize your data in the BI platform of your choice.

Why use Two Minute Reports for Google Ads dashboards in Looker Studio

Marketers know how critical it is for a business to correctly measure the performance of ad campaigns. Using standard Facebook tools, the in-line performance analytics are pretty straightforward. But things can change if you need to analyse custom metrics over an extended period. Facebook is simply not intended for a more detailed analysis that includes customizing filters and analysing the performance of multiple campaigns from multiple accounts. That is where Two Minute Reports. steps in. Its Google Ads to Looker Studio integration allows you to automate the process of extracting data from Ads on a custom schedule. You can merge data on multiple campaigns and ads in a single sheet, applying all the powerful tools Google provides. These include pivot tables, graph visualization, formulas, and team sharing capabilities.

Google Ads

Google Ads

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Looker Studio

Looker Studio

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Manage, Share, Analyze

Do more with Looker Studio + Google Ads

With Two Minute Reports, you can get Google Ads data in Looker Studio and also merge it with other Advertising data from platforms like Facebook Ads, Google Ads, Linkedin Ads, Snapchat Ads, Tiktok Ads, Microsoft/Bing Ads, Pinterest Ads, Apple Search Ads, Amazon Ads Not just that, you can also get data from different types of Mobile, Database, Advertising (PPC), Web Analytics, SEO, E-Commerce, Other sources, Social Media, Email, Customer relationship management Data Sources.

fads

Facebook Ads

gadw

Google Ads

lads

Linkedin Ads

snapads

Snapchat Ads

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Tiktok Ads

Get Google Ads data in other tools too

We also help get your Looker Studio to the following Tools

Google Sheets

Google Sheets

Two Minute Reports for Google Sheets helps you to get your Google Ads data to Google Sheets. You can not just analyse data you do much more there. By running on top of Google Sheets, we support a range of customization options, including the ability to create custom formulas and functions, unlimited formatting and sharing capabilities, Google Sheets has a friendly interface that many of us are familiar with. Spreadsheets are easier to handle when you are looking at a lot of Data and you dont have to learn a new tool.

Connect other Ad Platform Data Sources with Looker Studio

You can combine data from other Ad data sources with your Google Ads Reports

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Facebook Ads

Facebook Ads

Social media ad platform for targeted audience reach.

Google Ads

Google Ads

Advertising platform for displaying ads on Google's search results pages.

Linkedin Ads

Linkedin Ads

Professional social media platform's advertising data source.

Snapchat Ads

Snapchat Ads

Social media advertising platform for Snapchat users.

Connect other Marketing Channels with Looker Studio

You can combine Google Ads data with not just Ad Platforms but also with other Platforms too

Mobile

Mobile

The category includes Data Sources like the Apple App Store and Google Playstore. That have information on apps that are provided to the data sources.

Database

Database

The category includes SQL based data sources connectors such as Cloud Firestore, MariaDB, MySQL, Postgre SQL.

Advertising (PPC)

Advertising (PPC)

This falls in the advertising category, more evidently Pay Per Click Connectors, for Facebook Ads, Google Ads, Snapchat Ads, LinkedIn Ads, TikTok Ads and Miicrosoft Ads

Web Analytics

Web Analytics

Data Sources like Google analytics, that analyzes the behaviour of visitors to a web site, falls in this category.