We will explore the step-by-step guide to pulling LinkedIn ads data and adding it to your Google Data Studio and how you can visualize LinkedIn ads data. Our state-of-the-art solution will help you automate and pull out all the data and add it to Looker Studio, saving you all the manual work and time. Our comprehensive LinkedIn Ad reports analyze LinkedIn campaign performance in detail, then load data to your Google Data Studio and generate reports, so you don't have to write any code. Here's how our Looker Studio integration will work when you connect LinkedIn to Looker Studio.
Check out the process to use Two Minute Reports for Looker Studio. Once you have it, you will have to
From here you can decide whether you want to prepare a Google Data Studio Report from scratch or leverage our built-in Templates for LinkedIn ads.
Now that you are all set with your data queries to work with, it’s time to dive into creating a report.
Note: You can also drag and drop the desired charts and metrics and dimensions onto the canvas to create your report.
Watch all your data for campaigns getting arranged in the Google Data Studio and providing your report in no time.
If you don’t wish to build your reports from scratch, the best way is to take help from our well-crafted, pre-built templates. After you set your data sources and query configurations, follow these steps.
Two Minutes Reports will connect LinkedIn to Google Data Studio and pull all the data to help you build valuable insights and analyze trends.
While standard LinkedIn campaign tools offer straightforward in-line performance analytics, it does not give you in-depth analysis when you put customized filters and the evaluation of multiple campaigns across various accounts into play.
This is where Two Minute Reports comes in. It automates data extraction on a customized schedule. Additionally, you can consolidate data from multiple campaigns and ads in one place, leveraging pivot tables, graph visualization, formulas, and team-sharing capabilities.
Two Minute Reports is crafted with a user-friendly and intuitive interface, making it easy to navigate. You can swiftly generate reports and monitor marketing campaigns without requiring extensive training or technical expertise.
By collaborating with BI platforms like Looker Studio, Two Minute Reports delivers robust capabilities and a secure infrastructure for your reporting needs. It integrates with LinkedIn ads so you can visualize and analyze essential insights in Google Data Studio seamlessly.
To unleash the complete potential of your LinkedIn Ads, it's essential to connect with the Two Minute Reports. This will simplify importing the latest LinkedIn Ads data directly into Google Data Studio for in-depth insights. Here are some of the things you can export.
Analyze ads using key metrics like impressions, clicks, CTR, and more. Monitor campaigns for improved operations and increased ROI. Report actionable insights to optimize your LinkedIn Ads strategy.
Title | Description |
Impressions | This is the count of impressions for Direct Ads and Sponsored Updates and sends for InMails. |
Clicks | The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page). |
Total Spent | Cost in the account's local currency. |
CTR | The percentage of times people saw your ad and performed a click |
Evaluate name, status, dates, budget, and objectives. Leverage these insights to measure campaign success, allocate budgets effectively, refine targeting, and adjust bid prices.
Title | Description |
Campaign objective type | Objective type of campaign. eg.WEBSITE_VISIT |
Campaign cost type | Cost type, e.g. CPM |
Campaign daily budget | Maximum amount to spend per day |
Campaign unit cost | Amount to bid per click, impression, or other event depending on the pricing model |
Optimize lead generation with LinkedIn Ads One Click Lead Gen Campaign insights. Track leads, the form opens, cost per lead, viral leads, completion rates, and viral form opens.
Monitor conversion numbers and calculate the cost per conversion for ads. Analyze post-click and post-view conversions, calculate the conversion rate based on clicks, and determine the total conversion value in local currency.
Title | Description |
Conversions | The count of conversions indicated by pixel loads. |
Post-click conversions | The count of post-click conversions indicated by pixel loads. |
Cost per Conversion (CPC) | Total spent on your ads divided by total conversions |
Return on ad spend (ROAS) | Revenue generated for ad spend (total conversion value divided by amount spent). |
Analyze video views, completions, starts and percentage metrics such as 25%, 50% and 75% in LinkedIn Ads. Track users' behavior and the performance of the video ads. Add these insights to your Google Sheets and use it to improve LinkedIn ads content and increase engagement.
Title | Description |
Video views | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. |
Video starts | The count of video ads that were started by users. |
Video 50% | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Video completions | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Collect essential insights on LinkedIn Ads performance by analyzing engagement across member demographics, including job function, industry, country, seniority, company size, region, and name. These key details empower users to optimize ad targeting, enhance engagement strategies, and manage Cost Per Acquisitions (CPAs) in their reports. The ultimate goal is to improve overall strategy and Return on Investment (ROI).
Title | Description |
Company Name | Company name of LinkedIn members engaged with campaigns. |
Industry | Industry of LinkedIn members engaged with campaigns |
Job function | Job function of LinkedIn members engaged with campaigns. |
Country | Country of LinkedIn members engaged with campaigns. |
Organize your LinkedIn ads campaigns seamlessly using campaign groups. Effortlessly monitor the status, numerical ID, total budget, and start/end time of each campaign for efficient operations. Make the best use of campaign groups to systematically track costs and timelines, adjusting them based on performance data. Enhance your Return on Investment (ROI) by generating comprehensive reports on the metrics of campaign groups by adding LinkedIn Ads to your Google Sheets.
Title | Description |
Campaign group value | Unique numerical identifier for a campaign group. |
Campaign group status | Status of the campaign group |
Campaign group total budget | Maximum amount to spend across all associated campaigns and creatives for duration of campaign group. |
Campaign group start date | Represents the inclusive date when to start running the associated campaigns under this campaign group. |
Two Minute Reports is also available as a Google Sheets add-on. This add-on is designed to simplify complex data analysis and visualisation, making the best use of Google Sheets’ tools and features.
This add-on allows the creation of detailed reports and dashboards using insights from LinkedIn Ads without the complexity of manual data entry. TMR for Google Sheets also enables users to develop custom formulae in a user-friendly interface.
With seamless LinkedIn Ads to Google Sheets integration, comprehensive analytical capabilities, and automated workflows, strategic business intelligence has just become quicker and more accessible.
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You can use APIs to connect LinkedIn with Google Data Studio. By integrating the APIs of both platforms, you can offer sales and sourcing teams instant access to real-time insights. Or, you can use our Two Minute Reports for Google Data Studio, search for your LinkedIn Ads connector and start working.
Follow these quick steps:
Using LinkedIn Ads connector by Two Minute Reports for LinkedIn Ads you can create a report in GDS and click on the arrow beside share in the Looker Studio Report and select Schedule delivery to automate the reporting at your desired intervals.