How to get LinkedIn Ads to Looker Studio?

By Two Minute Reports   •   January 01, 2024   •   10 min read
How to get LinkedIn Ads to Looker Studio?

Loved by 4000+ Brands and Agencies across the globe

/images/client/zynga.png
/images/client/cossette.png
/images/client/lupage.png
/images/client/yelp.png
/images/client/kpimedia.png
/images/client/g2.png

Connecting LinkedIn Ads to Looker Studio and Automate It

We will explore the step-by-step guide to pulling LinkedIn ads data and adding it to your Google Data Studio and how you can visualize LinkedIn ads data. Our state-of-the-art solution will help you automate and pull out all the data and add it to Looker Studio, saving you all the manual work and time. Our comprehensive LinkedIn Ad reports analyze LinkedIn campaign performance in detail, then load data to your Google Data Studio and generate reports, so you don't have to write any code. Here's how our Looker Studio integration will work when you connect LinkedIn to Looker Studio. 

  1. Use the Two Minute Reports connector for Looker Studio.

  2. Connect LinkedIn Ads to Looker Studio. Create your Data Sources and Query Config using LinkedIn Ad connector. Then you would need to create a report.

Setting your Data Query and Query Configs

Check out the process to use Two Minute Reports for Looker Studio. Once you have it, you will have to  

  • HomeClick on Products -> Two Minute Reports for Looker Studio. It will redirect you to the Two Minute Reports page. You will see the Accounts options. Click on it.  1.png
  • HomeYou will see the list of teams you are part of.  You can click on the team you want your report to be created. You will see Data connectors for various channels and platforms. Select LinkedIn Ads.2.png
  • HomeYou will now see options to fill in data queries. Click on Add New, name your Data Source and then click on ‘Sign in with LinkedIn’. Login to your LinkedIn ads account. 4.png
  • HomeOnce you have successfully logged in, click on the Query Configs beside the data query. 6.png
  • HomeA new dialog box will appear. Click on Add New. Add your previously added Data Query and click on Next. 7.png
  • HomeYou will now be asked to set a query config for your Data Source. You can add a name for your configuration, add your LinkedIn account and save it. 8.png
  • HomeClick on Create Report. You will be asked to pick the Query Config. Choose your required Query configuration from the drop down and click on Next. 10.png

From here you can decide whether you want to prepare a Google Data Studio Report from scratch or leverage our built-in Templates for LinkedIn ads. 

Method 1: Create a Looker Studio Report from scratch

Now that you are all set with your data queries to work with, it’s time to dive into creating a report.

  • HomeGo to New Data Studio Report > step 2 > "Create Report from Scratch.11.png
  • HomeSelect your Team to add your report and click on Next. Choose your Query Config from the drop down and click on Connect. 13.png
  • HomeTwo Minute Reports will now extract data from LinkedIn ads. You will see numerous fields and parameters to pick from. This will mostly include impressions, engagement rates, beginning and end date of LinkedIn campaign, etc. You can add or eliminate any parameter or field you wish to. Now click on Create Report. 17.png
  • HomeA fresh Data Studio page will open up in a new tab. In the sidebar for performance metrics, click on Setup and select Metric. 13(1).png
  • HomeIn the Add Metric, click on fields you want to add to your graphs and tables. You can select from the drop down and eliminate it when needed. You will see a range of metrics, starting from engagement rate, reactions, share, cost per lead, comments, followers, CTR, likes, and so on.  14.png
  • HomeIn the Dimensions, add the fields like Date, Month, Account name, etc. You will see a table in the doc with columns for all the attributes selected. Note that you can add multiple metrics and dimensions in one go.15.png

Note: You can also drag and drop the desired charts and metrics and dimensions onto the canvas to create your report. 

  • HomeNow you can choose how to sort your data. In the Sort section.16(1).png
  • Home For the Date range setting, you can either select the start and end date. Or you can straightaway choose the duration like last 7 days or last month etc... 18.png

Watch all your data for campaigns getting arranged in the Google Data Studio and providing your report in no time. 

Method 2: Create Report from pre-built Templates

If you don’t wish to build your reports from scratch, the best way is to take help from our well-crafted, pre-built templates. After you set your data sources and query configurations, follow these steps. 

  • HomeIn the ‘Creating New Data Studio Report’ dialog box, you see numerous built-in templates under the section Quick start from a Template. You will find numerous templates that will best fit your needs - it can be for a LinkedIn ads overview, account based marketing, or for LinkedIn ads performance analysis, and so on. 16.png
  • HomeOnce you select your template, choose your team from the drop down and click on Next. Then select your Query Config and click on the Connect button at the top. 12.png
  • HomeYou will now have the complete list of fields for your LinkedIn data on your screen. You can add and remove any attributes to maintain relevance. Once you are done verifying the fields, click on Create Report to start working with the Looker Studio. 
  • HomeYou will see the template automatically arranging itself on the Data Studio doc with all the parameters shown in the Data sidebar on the screen. It will show sections for highest and lower engagement, reactions by users, etc.19.png 

Two Minutes Reports will connect LinkedIn to Google Data Studio and pull all the data to help you build valuable insights and analyze trends.   

Start using these quick templates for google sheets Now

1. LinkedIn Ads Comprehensive Insights

Check out our new LinkedIn's Comprehensive Insights Template for different Ad types. In this Report you get tons of valuable KPIs and insights like Performance Overview Funnel, Top 5 and Bottom 5 performing Creatives, Video Demographics and much more. You also get Funnel views of Sponsored Content Performance and detailed infographics of sponsored InMail. Finally, you get every demographics of Impressions, Clicks, Engagements, Leads, Conversions and Viral Impressions With Respect to Company size, country, Industry, Job Function, Seniority and Job title. Click on preview button to start using this Template rite away

2. LinkedIn Ads Account Based Marketing : Report

This is an Account Based Marketing Report which gets all the Top 10 Company insights like Reach, Engagements, Engagement Rate and Leads. You also get cummulative scorecards of the same. This simple single paged Report can get your Account Performance in just 2 minutes! Why don't you click on the preview and have a look for yourself?

Why connect LinkedIn Ads with Looker Studio

While standard LinkedIn campaign tools offer straightforward in-line performance analytics, it does not give you in-depth analysis when you put customized filters and the evaluation of multiple campaigns across various accounts into play. 

This is where Two Minute Reports comes in. It automates data extraction on a customized schedule. Additionally, you can consolidate data from multiple campaigns and ads in one place, leveraging pivot tables, graph visualization, formulas, and team-sharing capabilities.

User-friendly solution 

Two Minute Reports is crafted with a user-friendly and intuitive interface, making it easy to navigate. You can swiftly generate reports and monitor marketing campaigns without requiring extensive training or technical expertise.

Robust reporting with Google Data Studio

By collaborating with BI platforms like Looker Studio, Two Minute Reports delivers robust capabilities and a secure infrastructure for your reporting needs. It integrates with LinkedIn ads so you can visualize and analyze essential insights in Google Data Studio seamlessly.

LinkedIn Ads data in Google Data Studio: what to export?

To unleash the complete potential of your LinkedIn Ads, it's essential to connect with the Two Minute Reports. This will simplify importing the latest LinkedIn Ads data directly into Google Data Studio for in-depth insights. Here are some of the things you can export.

Performance

Analyze ads using key metrics like impressions, clicks, CTR, and more. Monitor campaigns for improved operations and increased ROI. Report actionable insights to optimize your LinkedIn Ads strategy.

Campaign 

Evaluate name, status, dates, budget, and objectives. Leverage these insights to measure campaign success, allocate budgets effectively, refine targeting, and adjust bid prices.

One Click Lead Gen Campaigns

Optimize lead generation with LinkedIn Ads One Click Lead Gen Campaign insights. Track leads, the form opens, cost per lead, viral leads, completion rates, and viral form opens. 

Conversions

Monitor conversion numbers and calculate the cost per conversion for ads. Analyze post-click and post-view conversions, calculate the conversion rate based on clicks, and determine the total conversion value in local currency. 

Get Google Analytics 4 data in Google Sheets too!

tmr_gds.pngTwo Minute Reports is also available as a Google Sheets add-on. This add-on is designed to simplify complex data analysis and visualisation, making the best use of Google Sheets’ tools and features.

This add-on allows the creation of detailed reports and dashboards using insights from LinkedIn Ads without the complexity of manual data entry. TMR for Google Sheets also enables users to develop custom formulae in a user-friendly interface. 

With seamless LinkedIn Ads to Google Sheets integration, comprehensive analytical capabilities, and automated workflows, strategic business intelligence has just become quicker and more accessible.

Connect other Platform Data Sources with Google Sheets

Facebook Ads

Facebook Ads

Social media ad platform for targeted audience reach.

Google Ads

Google Ads

Advertising platform for displaying ads on Google's search results pages.

Snapchat Ads

Snapchat Ads

Social media advertising platform for Snapchat users.

Tiktok Ads

Tiktok Ads

Advertisement data on the TikTok social media platform.

FAQs

How to connect Looker studio to LinkedIn?

You can use APIs to connect LinkedIn with Google Data Studio. By integrating the APIs of both platforms, you can offer sales and sourcing teams instant access to real-time insights. Or, you can use our Two Minutes Report for Google Data Studio, search for your LinkedIn Ads connector and start working. 
 

How to get started with LinkedIn Ads on Looker studio?

Follow these quick steps: 

  1. Open Two Minute Reports' Linkedin Ads connector for Looker Studio 
  2. Authenticate and connect your Linkedin Ads data source 
  3. Configure the report Parameters 
  4. Design your report in Looker Studio 
  5. Now share and publish the report

How to automate Linkedin Ads Reports?

Using LinkedIn Ads connector by Two Minute Reports for LinkedIn Ads you can create a report in GDS and click on the arrow beside share in the Looker Studio Report and select Schedule delivery to automate the reporting at your desired intervals.