Facebook Ads, Google Ads & analytics - complete side-by-side Analysis

By Two Minute Reports - November 24, 2021
Web AnalyticsAdvertising (PPC)

ga

Google Analytics

fads

Facebook Ads

gadw

Google Ads
For use with Google Sheets
Preview Template
License Type : Free with Two Minute Reports

About the Template

This template provides a comprehensive overview of data from various sources, including Facebook Ads, Google Ads, and Google Analytics. It serves as a centralized platform for monitoring the performance of your ads across these platforms.


The template allows for easy data comparison between Facebook Ads and Google Ads, based on the metrics selected by the user from the dropdown menu. This comparison can be done on a monthly, weekly, 7-day, 14-day, and 30-day basis, as well as for the last 14 days.


Scorecard charts display the monthly differences in all metrics.


Additionally, the template shows the number of new and existing users for Google Analytics on a monthly, weekly, 7-day, 14-day, and 30-day basis, as well as for the last 14 days.


Scorecard charts illustrate the difference in user count between new and existing users on a month-on-month, week-on-week, moving average, and 14-day overview basis.


A stacked column chart provides insight into the number of new and existing users over the past 3 months.


KPI spreadsheets for each data source offer more detailed information.

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