Facebook Ads Performance KPIs
By Two Minute Reports - November 24, 2021
Advertising (PPC)
For use with Looker Studio
License Type : Free with Two Minute Reports
About the Template
This interactive dashboard helps you keep track of your Facebook Ads click performance by analyzing the following:
1) Link clicks: the number of clicks on your ads' links.
2) Posts engagements: the number of interactions people have with your ads, such as likes, shares, comments, etc.
3) CTR (Link): the effectiveness of your ads, measured by the percentage of times an ad is seen and clicked.
4) CPC (Link): the average cost you pay per click.
5) Frequency: the average number of times users see your ads, calculated by dividing impressions by reach.
6) CPM: the average cost to get 1000 impressions, representing the expense of reaching a specific audience through your advertising.
